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Company Name Roche
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The primary purpose of this individual contributor position is the development of marketing strategies, tools and tactics to drive growth, profitability, predictability for assigned market segments. Provides leadership for a specific area of responsibility within marketing to accomplish strategic and tactical business objectives.   Accountabilities include supporting the manager/director in executing strategy and tactics, business planning process, cycle and business review meetings, resource management, and developing business area knowledge.  Works with local departments to manage and support programs to ensure success of the portfolio/segment in the market including the development of all elements of the market mix. Effectively work within a cross functional team to inspire and influence above authority.  Responsible for developing implementing and managing marketing campaigns related to assigned segment to maximize performance.  Responsible for managing / reporting on the performance of the assigned segment and making organizational recommendations around how could further maximize our position within this segment.  

Develops and executes strategy, tactics, and programs to drive maximization of the segment in the market. Responsible for development of the overall value prop of the Roche portfolio within this segment, including incorporation of appropriate buying influences / messaging to maximize our reach / performance.  Responsible for executing this strategy in the market via multi-channel campaigns, including digital. Responsible for understanding the main competitors within assigned segment and developing strategies across all Roche businesses to differentiate Roche and our position.  Responsible for collaborating with peers to ensure aligned strategies in the market. Consulted on new product launches to determine viability / positioning of the new product within the assigned segment. Plays a major role in enhancing brand awareness and loyalty utilizing all marketing channels.

Specialized and in-depth comprehensive knowledge and experience in a particular field, or business area.  Duties are varied and complex often involving research, analysis and solution development.  Provides direction on issues of area of expertise and assist department leadership in setting strategic direction.    Requires the regular use of originality and ingenuity.  Possesses and applies a comprehensive knowledge of a particular field or business function.  Is the subject matter expert.  Plans, conducts and oversees work involving the largest and most important/complex projects.  Does not supervise but provides direction to team on projects and assignments. Works with minimum supervision. Reviews progress with management. 

Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.

The Marketing Manager – Customer Experience will:

  • Develop and execute strategy and tactics, with alignment to strategic plan to accomplish business objectives.  Responsibilities include: driving or participation in the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies.
  • Responsible for developing business and marketing plans for assigned area, including pricing strategies, market positioning, sales plans, and implementation strategies. May develop all marketing deliverables for product commercialization which includes leading development of user documents and labeling required for development, initial launch, and global launch.  Participates in and evaluates market research and analysis, promotions, and advertising associated with assigned segments, brands or products; assesses their success against the Annual Operating Plan.  May be involved in translating global strategy into local marketing programs or translating local marketing programs into segment specific initiatives.
  • Manages resources and budget to target for all assigned programs with proactive communication on issues and opportunities.
  • Advises and manages stakeholders by reporting on special projects, business challenges and opportunities to senior management.
  • Instilling leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating and empowering others and helping others to success.
  • Develops business area mastery to include understanding of market segments, business model, analysis of key metrics that define success, forecasting sales and product, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.
  • Assesses new market opportunities in collaboration with management.  May lead the development of business case and present to senior management.  Executes on approved marketing strategies.
  • Leads development and execution of the marketing plan to include clearly defined strategy, tactics, and goals aligned with the business objectives.
  • Owns marketing research initiatives, message development, message testing, and generation of sales collateral for their assigned segment.
  • Leverages multi-channel marketing to effectively drive their marketing strategy and maximize sales for their portfolio.
  • May serve as primary interface with customers as well as primary touch point with sales team for product messaging, strategy and program for their area of responsibility. May also serve as primary interface with Commercial education for training to support portfolio.
  • May proactively address competition ensuring attack messaging and sales direction is effective.
  • May lead commercialization strategy for assigned portfolio, focusing on areas such as clinical differentiation or product integration across all Roche franchises. May be responsible for the development of integrated campaigns to drive these value props in the market.

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5 years of marketing, business, sales or related business experience
  • Strong project management skills
  • Strong team leadership skills
  • Ability to travel as dictated by business need.
  • Excellent written and oral communication skills
  • Ability to manage multiple projects.
  • Proficient utilizing Microsoft Word, Excel, and PowerPoint
  • Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP)
  • Experience building multi-channel marketing campaigns, including digital / social
  • Experience utilizing and leading marketing agencies
Division Marketing
Internal Reference Code/Reference No.
Location Name United States
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