The primary purpose of this individual contributor position is the development of marketing strategies, tools and tactics to drive growth, profitability, predictability for assigned market segments. Provides leadership for a specific area of responsibility within marketing to accomplish strategic and tactical business objectives. Accountabilities include supporting the manager/director in executing strategy and tactics, business planning process, cycle and business review meetings, resource management, and developing business area knowledge. Works with local departments to manage and support programs to ensure success of the portfolio/segment in the market including the development of all elements of the market mix. Effectively work within a cross functional team to inspire and influence above authority. Responsible for developing implementing and managing marketing campaigns related to assigned segment to maximize performance. Responsible for managing / reporting on the performance of the assigned segment and making organizational recommendations around how could further maximize our position within this segment.
Develops and executes strategy, tactics, and programs to drive maximization of the segment in the market. Responsible for development of the overall value prop of the Roche portfolio within this segment, including incorporation of appropriate buying influences / messaging to maximize our reach / performance. Responsible for executing this strategy in the market via multi-channel campaigns, including digital. Responsible for understanding the main competitors within assigned segment and developing strategies across all Roche businesses to differentiate Roche and our position. Responsible for collaborating with peers to ensure aligned strategies in the market. Consulted on new product launches to determine viability / positioning of the new product within the assigned segment. Plays a major role in enhancing brand awareness and loyalty utilizing all marketing channels.
Specialized and in-depth comprehensive knowledge and experience in a particular field, or business area. Duties are varied and complex often involving research, analysis and solution development. Provides direction on issues of area of expertise and assist department leadership in setting strategic direction. Requires the regular use of originality and ingenuity. Possesses and applies a comprehensive knowledge of a particular field or business function. Is the subject matter expert. Plans, conducts and oversees work involving the largest and most important/complex projects. Does not supervise but provides direction to team on projects and assignments. Works with minimum supervision. Reviews progress with management.
Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
The Marketing Manager – Customer Experience will:
Minimum Qualifications:
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