Customer Journey Management Course Recording

Customer Journey Management includes mapping of the customer journey as a critical component of business success through customer experience. The mapping methodology aims to deepen customer understanding, break down organizational silos, and instill a customer-centric mindset across the organization. 

Customer journey maps are powerful CX tools. To drive meaningful changes within the organization, these maps must:

  • Be easy to create and develop
  • Enable collaboration across functional groups
  • Become adopted at all levels within the organization
  • Be flexible enough to customize and evolve as needs change
One of the first steps in getting started is choosing an approach that is right for your organization. That's the overall objective of this educational course - and that's what you'll take away after watching the modules.

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